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Entries from September 2007

Tracking and site analysis tools

September 21st, 2007 · No Comments

 Tracking and site analysis tools aren’t unique to search alone and are important for overall success in a number of website strategies.
What makes them most important to search marketing is their ability to measure conversions and in many cases conversions by the singular elements of a search strategy such as search engine and keyword.
Tracking technologies [...]

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Tags: keyword tools

Keywords: Branded, generic and specific terms

September 17th, 2007 · No Comments

Keywords and their selection is the most important element of a successful search engine marketing plan.
By selecting the right keywords a strategy can work; similarly, selecting the wrong keywords can see the best-laid plans fall by the wayside.
Combining terms results in singular keyword selection but, as the Internet has evolved, keywords have developed into [...]

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Tags: branding and awareness