There are two major types of paid for placement engine. There are those that run on a simple bidding process, i.e. if you pay one penny more than a site bidding on the same term a better position will be achieved. This model, for sake of reference, will be known as the Overture model. The [...]
Entries from October 25th, 2007
Formulating a Search Engine Marketing Plan
No Comments · SEO
Implement SEM plan This article studies the internal and external aspects of search planning and determines how best to select, implement and measure the right strategy for optimal achievement of objectives. One of the major reasons for a poorly performing SEM campaign is failure to allocate enough resource to it. As a result, the internal [...]
Tags:
Keyword deletion
No Comments · keyword tools
Making the decision to delete keywords is one of the hardest to do. The worry, or fear, is that if the keyword is deleted today it might perform tomorrow. One of the most important variables to consider is that, in most instances with search engine marketing today (be it PFP, PFI or organic search), payment [...]
Tags:
Lead Acquisition
No Comments · SEO
Using search engines to drive lead generation requires much of the same thought process and rationale used in the sales (eCommerce) approach. Submission type and engine selection Submission type This strategy requires, and in many cases can only be supported by, two distinct submission types owing to the nature of the content on the website [...]
Tags:
Keyword expansion
No Comments · marketing keywords
Keyword expansion is the development and addition of new keywords to portfolio for the general improvement of a campaign. The best technique for expansion is to tie it in with other variables that might influence performance. This can fall into a number of different areas: • Existing Keyword Performance – the best source of understanding where [...]
Tags:
Key issues in achieving sales (eCommerce) via search engines
No Comments · SEO
There are a number of key issues that must be taken into consideration when building a campaign around sales. These relate to different aspects of campaign formulation and should be associated with a campaign it deemed necessary. Affiliates Changes in affiliate bidding, as of January 2005, on Google AdWordsTM (the most commonly used search engine [...]
Tags:
Conversion process
No Comments · SEO
There is an old saying: ‘You can lead a horse to water but you can’t make it drink’ and in the context of search marketing this is most relevant. One of the main reasons cited by search engine marketers for a failed campaign is the fact that the traffic didn’t convert. This has two possible [...]
Tags:
Search engine marketing for eCommerce sales
No Comments · SEO
Using search engines to drive accountable sales via a fully eCommerce driven website is one of the most common and effective uses of the medium. The use of search engine marketing for eCommerce sales is one of the most well documented as it allows for the greatest accuracy with measurement. Through the use of accurate [...]
Tags:
Key issues in branding and awareness via search engines
No Comments · branding and awareness
There are a number of key issues that must be taken into consideration when building a campaign around branding and awareness. These items relate to different aspects of building a campaign and should be associated with a campaign if deemed necessary. Affiliates Understanding affiliate marketing for the purpose of building a strategy around branding and [...]
Tags:
Organic (natural search) engines and Paid For Inclusion optimization and management
No Comments · SEO
Optimization In case of search components and their management don’t go exactly, it is important to plan and optimization is necessary. An awareness and branding campaign really isn’t one that requires as much optimization as, for example, ROI strategy as the components for success aren’t as defined with an exact value. There are, however, a [...]
Tags: