Mapping the search space for a given industry or objective is one of the important variables in keyword researching. There are standard research techniques that can be used to determine the performance of the space. • Step 1 – find a vehicle for starting keyword research. Many companies choose to poll their employees to determine a [...]
Entries from October 10th, 2007
Press release optimization
No Comments · SEO
Press releases have an enormous impact upon an organic optimization program. As organic listings have a major impact upon the link popularity of a website a new service has begun to get large amounts of coverage involving the optimization of releases for search engines. Press release optimization firm SEO-PR states that over 90 per cent [...]
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Keyword rankings and competitive analysis tools
No Comments · keyword tools
It is important to understand the ranking performance of any given website to get a feel for current performance. Whether a strategy is looking to engage in PFP, PFI or organic search a clear and concise understanding of a website’s current position and, more importantly under which terms, is important. There are many different types [...]
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Local search
No Comments · SEO
Expected to be one of the most prolific developments in search engine marketing campaigns for geographically orientated clients or local businesses, the local search facilities allow users to develop campaigns that focus on either: (1) Searchers within a designated area or (2) Present results for companies within a geographic element to a search engine. Looking [...]
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Keyword pricing tools
No Comments · keyword tools
Understanding the number of possible search terms and the number of times a given term is searched for in any given time period is extremely important but while clicks are one thing, costs are another and in the planning stage of any campaign understanding the market costs for the paid for placement keywords is of [...]
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Keyword research tools
No Comments · keyword tools
There are two types of tools, i.e. paid research tools and free research tools. Free research tools are provided by the engines and are as follows. • Overture Suggestion Tool – probably the most known and most used keyword research tool available to search marketers, this website allows a user to type in a search variable [...]
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Search engine mechanisms
No Comments · SEO
Largely dominant in the USA, there are other search engine mechanisms that are available to the search engine marketer. Specific to certain industries the following different types of search mechanism are available: • Vertical Engines – vertical engines are those that are specifically designed for a certain industry type. The most notable in the USA is [...]
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Natural Search Optimization
No Comments · SEO
Natural Search Optimization, or Search Engine Optimization is one of the most important areas of any search engine marketing campaign but can often be mistaken for the overall solution to a search marketing strategy. The lute of a zero cost per click (CPC) makes companies, in many instances, prefer this tactic over all others, such [...]
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Paid for inclusion (PFI)
No Comments · marketing keywords
PFI optimization techniques are based upon the factors that influence the feeds ability to either achieve or not achieve the objective. While paid for placement (Overture, Google AdWordsTM, FindWhat, etc) offer simple procedures for getting a site listed, part of the ever-increasing strength of the PFP market, the processes that are necessary for optimizing PFI [...]
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Keyword ranking tools
No Comments · keyword tools
Keyword ranking tools provide companies with the ability to understand how visible their sites are within the search environment. This is especially useful for both PFP and natural search as it gives an indication of placements for terms where a guaranteed number 1 listing, cannot be purchased (a la PFP). As the market space for [...]
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