Some of the issues around match type arc concerned with the relevance of the search terms that are displayed based upon the searchers request. In many instances terms might be displayed that have practically no relevance to the request but are displayed based upon the contextual content of the term. A classic example of this [...]
Entries from October 4th, 2007
Bid management tools
No Comments · keyword tools
The management of keywords within the paid for placement search space is a daunting and resource intensive process. As a result technologies have been developed to assist the user in the management of bidding against a larger number of keywords. Each of-the larger bid management technologies and companies in the search industry has a direct [...]
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Match types
No Comments · marketing keywords
Within each of the PFP engines there are different ways of matching a searcher’s request, i.e. what is typed into the search box, with the search term or keyword bought by the advertiser. Each company has a definition for these services, definitions that often change, but the basic principles are as follows. Identical matching (Exact [...]
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