Step Wise SEO

The keyword list you got doesn’t mean much to you until you find out which of these keywords are actually being used by searchers.
You’re also going to want a sense of how competitive the SEO field is for a keyword so you can get a handle on just how hard you might have to fight […]

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 Making the decision to delete keywords is one of the hardest to do. The worry, or fear, is that if the keyword is deleted today it might perform tomorrow.
One of the most important variables to consider is that, in most instances with search engine marketing today (be it PFP, PFI or organic search), payment is […]

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It is important to understand the ranking performance of any given website to get a feel for current performance.
Whether a strategy is looking to engage in PFP, PFI or organic search a clear and concise understanding of a website’s current position and, more importantly under which terms, is important.
There are many different types of rankings […]

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Understanding the number of possible search terms and the number of times a given term is searched for in any given time period is extremely important but while clicks are one thing, costs are another and in the planning stage of any campaign understanding the market costs for the paid for placement keywords is of […]

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There are two types of tools, i.e. paid research tools and free research tools. Free research tools are provided by the engines and are as follows.
• Overture Suggestion Tool - probably the most known and most used keyword research tool available to search marketers, this website allows a user to type in a search variable and […]

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Keyword ranking tools provide companies with the ability to understand how visible their sites are within the search environment.
This is especially useful for both PFP and natural search as it gives an indication of placements for terms where a guaranteed number 1 listing, cannot be purchased (a la PFP).
As the market space for these technologies […]

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The management of keywords within the paid for placement search space is a daunting and resource intensive process.
As a result technologies have been developed to assist the user in the management of bidding against a larger number of keywords.
Each of-the larger bid management technologies and companies in the search industry has a direct connection (via […]

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 Tracking and site analysis tools aren’t unique to search alone and are important for overall success in a number of website strategies.
What makes them most important to search marketing is their ability to measure conversions and in many cases conversions by the singular elements of a search strategy such as search engine and keyword.
Tracking technologies […]

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