Step Wise SEO

The Google Sitemap is a specially formatted “map” made just for Google’s search engine spider to use as its very own key to navigating your site.
Google Sitemaps is especially helpful if Google has a hard time indexing your site; for example, if your site has a very large number of pages or dynamically generated pages. […]

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What’s Your Problem?
In this article, we’ll give you a chance to tie up loose ends and chase down any remaining trouble spots in your search engine presence:
New Site, New Problems
Copywriting to Improve Your Search Results Snippets
Catch Up with Your Team
Fun Tools for Site Assessment
New Site, New Problems
It happens all the time, for big reasons or […]

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Suppose you went on a diet but you forgot to weigh yourself at the beginning of it. A week of exercise and green leafy vegetables later, you step on a scale and it reads 163 lbs.
Is it great news or a great disappointment? You’ll never know because you didn’t establish your baseline.
You need to take […]

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Search engines use complicated secret formulas, called ranking algorithms, to determine the order of their results.
The SEO profession is an upstart one, with no degrees to be earned or widely accepted canon of literature (and if there were, it’d change every five months anyway).
So we’re all out there trying to figure this stuff out on […]

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The search engines are aware of the many sneaky ways that site owners try to achieve undeserved ranks (in SEO lingo, these sneaky activities are called spamming).
If they discover that you’re trying to do this, your site may be penalized: Your rank may be downgraded, or your page-or even your whole site-could be banned.
Even if […]

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Those of you in nonprofit organizations are working with a different sort of bottom line for your websites.
Rather than following the corporate mantra of “money, money, and more money,” you fine people are out there trying to change the world, educate, and improve society!
And as a thank-you from the world of web search, you have […]

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Let’s say you want a great car wash, one that gets up close and personal with your car’s curves and addresses its individual problem areas.
You wouldn’t trust a gas station car wash-you’d do it yourself! Likewise, the SEO plan in this book presents a method that can be applied to a wide range of SEO […]

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Have you ever checked for PPC advertisers who are targeting your company name or your proprietary product names?
What you find may come as a surprise to you, especially if you haven’t been performing regular checks on these terms in the search engines.
Other advertisers may be using your targeted searches as an opportunity to display their […]

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Follow these guidelines to maximize your press release visibility:
• Include keywords in press release titles and page copy, but don’t go so overboard that you sacrifice good writing.
There is no magic formula for the perfect keyword density. Find the same balance that you found for your landing page text.
• Be sure to include links to relevant locations […]

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It may be helpful to know whether your competitors have taken the time to create directory listings.
Finding a directory listing, whether paid or unpaid, is an indication of how well your competitors are covering all their SEO bases.
Start by searching Yahoo!’s directory:
• Open your web browser and go to http://dir.yahoo.com. This page allows you to exclude […]

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