Step Wise SEO

If your Task journal isn’t yet filled with dozens of fascinating ruminations, here are some ideas to get you out there and investigating:
• Is there a site that offers an award for your organization’s product or service? Can you get your site in the running? Try search for “[your product] web award” or “[your industry] web [...]

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With a little sleuthing, you can determine which search engine robots have visited your site and when.
To scope out robot visits to your site, do the following:
• First, find the name of the robot that you are interested in monitoring. Table 1 lists the robot identifiers for the four search engines, but be prepared for some [...]

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In thiws article we’ve chosen four open-ended hot topics for you to explore. We selected these topics because they’re either a little too close to the cutting edge of today’s SEO or require a little too much individualization from you for us to give you specific instructions.
So you’re going to do the research yourself, with [...]

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With so many SEO elements-organic, paid, on site, off site-in the works for your website now, you’ve built up a holistic approach to SEO that you can be proud of. But don’t rest on your success yet. SEO is never done!
In this article, you’ll find SEO-friendly solutions for expanding your site’s content, and you’ll learn [...]

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Site Structiore Improvement
Assuming that you took care of basic site optimization and knocked down obstacles to robot indexing of your landing pages, you’ll here delve a little deeper into some techie decisions that can improve your site’s optimization, indexing, and overall visibility success.
You will involve a range of SEO skills, from PR-style communication to serious [...]

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This article is not just about producing a report, although certainly that’s important. It’s really about the thinking, planning, reviewing, and analysis that you do while you are gathering the information for your report.
Without a period of time for review, reflection, and prioritization for the future, your SEO campaign can go off track very quickly [...]

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Since you’re not a full-time SEO professional, sometimes other work obligations will get in the way and you’ll need to give your campaign a little less attention.
Other times, your website’s unique problems or your own curiosity will inspire you to dig deeper. In this article we’ll help you sort it all out by defining a [...]

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PPC and ROI
Return on investment (ROI) is one of those fancy terms for a very simple concept: how much are you getting back compared to what you’re putting in?
Everyone wants a bigger, better ROI, and the best way to achieve one is to work within a framework that we like to call the ROI loop:
Let’s [...]

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Basic Site Optimization
Before you’re going to work hard at finding site owners and convincing them to link to you, you’ll need to spend primping, polishing, and checking for the proverbial spinach in your site’s teeth.
The text in your landing pages, tags, and titles is one of the most important and long-standing SEO factors.
Therefore,  you need [...]

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You know the famous question about a tree falling in the forest? The same applies to your SEO campaign:
No matter how hard you work and what you achieve, nobody will know about it unless it’s documented.
And, brains being what they are, even you yourself will probably forget half of what you did this month.
The document [...]

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