Step Wise SEO

You’ll be researching the following elements to determine whether there is any evidence of SEO in your competitors’ sites:
• Targeted keywords
• General characteristics of the site In the following sections, we’ll go into the finer points:
Targeted Keywords
First, try to determine what, if any, keywords your Big Five competitors are targeting.
Sometimes a competitor’s targeted keywords will make themselves [...]

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With your site structure improvements in place and your PPC campaign purring, you’ve never been more ready to get some serious conversion tracking underway.
Conversion tracking is a simple concept to grasp:
You count how many people are performing a desired action, you determine where those people came from, and you figure out what keywords they used [...]

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Welcome to PPC with training wheels. Here  you’re going to develop good habits and a firm grasp of how the PPC system works, using a small-budget starter campaign.
We can’t tell you what “small” means, but whether you choose to invest less than $100 or more than $1,000 a month, we’ll provide you with tips and [...]

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Here you’ll play “spot the PPC ad” to get a sense of your competitors’ activities in the PPC arena.
It can be challenging to find competitors’ pay-per-click ads. Even if you go looking for a particular ad, there’s no guarantee that you’ll find it.
Some PPC services “rotate their inventory” so that you might not be able [...]

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Put on your PR hat-or get your team’s most talented communicator in the room-and get started on your SEO link building campaign:
Surfing Is not Slacking
If there are no actual restrictions on web surfing in your company but you just feel like a slacker when you’re surfing the Web, just remember what surfing does for your [...]

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Suppose you’re a real estate investor, looking for a good money-making opportunity. You see two homes, both the same size and price.
One home has been totally renovated and looks pristine. It’s got a few recent add-ons and it fills up its lot nicely.
The other home has some ugly carpeting over wood floors, chipped paint, and [...]

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Poking and peeking into other people’s business is part of Web culture and one of the more entertaining aspects of an SEO campaign.
When you open up a browser and look there is a great deal more information available about a site, ranging from data on who owns the domain to the scripts used on the [...]

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A very basic fact of SEO is this: Before your website can rank well on the search engines, it must be indexed, or present, in the search engines.
Is your website there to be found? You are going to find out by answering these questions:
• How many of my site’s pages are indexed?
• Are my top landing pages [...]

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How the Search Engines Work Right Now, the number of inbound links (other sites linking to your website, also known as backlinks) is an important part of the search ranking algorithm.
Having plenty of inbound links will actually help your site in two important ways: indirectly, by improving your search engine ranking, and directly, by bringing [...]

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Here, we’ll ask you to use your memory and a couple of new tools and techniques-to dive all the way in:
Identify Your Top Five Competitors
Snooping Tools and Techniques
Assess On-Page Factors
Assess Off-Page Factors
Paid Competition
Identify Your Top Five Competitors
Here you need to choose which competitors to review in depth. To keep this week’s tasks manageable, we recommend [...]

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