Step Wice SEO

How can you whittle down your list into a manageable group of 10 or so top target keywords? Here are the steps to a nicely honed list: • The Keyword Balancing Act • Combining Keywords • Matching Keywords and Landing Pages • Finalizing Your Short List The Keyword Balancing Act The most useful keywords will strike a balance between [...]

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Once you have a long list of possible keywords and tools in hand to help you analyze them, you need to consider the following important part of the keyword research components: Search Popularity How many people are actually searching for a given term Relevance How well a keyword connects with your site and conversion goals [...]

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Ask any SEO pro what the single most important part of an SEO campaign is and we bet you’ll get this answer: “Keyword choice!” Here’s why: The keywords you choose will be the focus of your entire optimization process. Keywords (also referred to as keyword phrases, keyphrases, keyterms, and just terms) are the short, descriptive [...]

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Maybe you’re an anarchist at heart and it takes divine intervention to get your feet into two matching socks. But more likely, you’re just so overworked that it’s impossible to keep every sticky note and e-mail where it belongs. You need help-and we’re here for you! Before you begin your tasks, follow these simple steps [...]

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The decision makers in your organization have a lot on their minds these days: shrinking budgets, expanding competition, and out-of-control expenses could keep anyone awake at night. Why should they be open to your big ideas about SEO? Even if SEO was the boss’s idea in the first place-or if you’re your own boss-you still [...]

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Writers and editors are the wordsmiths who craft the all-important text that your site Audience, and the search engines, will see. Since SEO is so focused on text, you are going to need some writers in your corner. Writers and editors can help with these important SEO tasks: keyword brainstorming, writing or rewriting content with [...]

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Graphic designers are those creative souls responsible for the look and feel of your website. In a larger organization, style developers create the style guides that all of the other web page creators have to follow. In a smaller company, you may be dealing with just a few designers or even an individual who is [...]

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Whether it’s an IT department of 60 or a single programmer hiding out in the server closet, your SEO campaign is going to need a lot of help from your company’s technical experts. Not only will they be the final implementers of edits to your website, but they hold the keys to many important technical [...]

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Marketing, Sales, and Public Relations make up a corporate SEO trifecta. Get all three excited about your SEO campaign and you’ll have built your “brain-trust” foundation for success. Here’s some food for thought that might come in handy when you need to deal with these departments. Marketing: VIPs of SEO In most organizations, the majority [...]

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Just like any other topic with a big online following, SEO has its own colorful vocabulary. There are far too many terms to include here, but here’s a sampling of what you might come across in your own SEO endeavors: SERP An acronym that stands for “Search Engine Results Page,” that is, the listings you [...]

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