Step Wice SEO

Yahoo! (yes, the exclamation point is part of its name-a bane to copy editors everywhere) is one of the oldest and still one of the best-known search engines. Already an established presence when Google was still in diapers, Yahoo! has now settled into the number two spot. Nevertheless, with its considerable legacy and the muscle [...]

[Read more →]

Simply stated, Google is the standout leader in search today. It has the most eyeballs and the most new trends, and it’s the only search engine with its own entry in the dictionary. Once a search-only entity, Google now offers a mail service, a map service, and a traffic and conversion tracking service, not to [...]

[Read more →]

Every major search engine, as well as plenty of minor search engines and independent websites both large and small, displays paid listings today. Most of these listings are provided by the two major U.S. pay-per-click services, Google AdWords and Yahoo! Search Marketing (YSM). MSN is poised to jump into the fray with MSN adCenter. Here [...]

[Read more →]

Your server performance The search engine robots visit your site on a reasonably frequent basis to make sure they’ve got the most up-to-date content to offer searchers. But what if a robot happens to visit your site while it’s out of commission? If they can’t find you, they probably won’t rank you. You’re likely to [...]

[Read more →]

If you’re brand new to SEO, you may have a couple of incorrect notions in your head. Let’s get rid of those right now: “Our site gets a ton of traffic! We’re so popular, we’re a shoo-in for top ranks.” Search engines don’t have insider information about your overall web traffic, so they don’t know [...]

[Read more →]

The entire process of a web search is text-based, even when the item being sought isn’t text at all, like a picture or video file. The search engines care about how much text you have on your site, how it’s formatted, and, of course, what it says. Keyword Selection Is Key Careful keyword selection is [...]

[Read more →]

We’re going to start with the basics of how the search engines work, and a major component of this is a robot, or spider, which is software that slurps up your site’s text and brings it back to be analyzed by a powerful central “engine.” This activity is referred to as crawling or spidering. There [...]

[Read more →]

In recent years, weblogs have grown from a band of sharp-tongued outlaws to the darlings of online marketing. From Stonyfield Farm Yogurt to the Republican National Committee, it seems that everyone has a blog, or two, these days. Whether you are an individual out to bring in an income through running ads on your site [...]

[Read more →]

Those of you in nonprofit organizations are working with a different sort of bottom line for your websites. Rather than following the corporate mantra of “money, money, and more money,” you fine people are out there trying to change the world, educate, and improve society! And as a thank-you from the world of web search, [...]

[Read more →]

Implement SEM plan This article studies the internal and external aspects of search planning and determines how best to select, implement and measure the right strategy for optimal achievement of objectives. One of the major reasons for a poorly performing SEM campaign is failure to allocate enough resource to it. As a result, the internal [...]

[Read more →]