Step Wice SEO

If you’re brand new to SEO, you may have a couple of incorrect notions in your head. Let’s get rid of those right now:

“Our site gets a ton of traffic! We’re so popular, we’re a shoo-in for top ranks.” Search engines don’t have insider information about your overall web traffic, so they don’t know exactly how popular your site is.

But they can count up how many sites they find that link to your site, and this is one factor in how they judge your site’s popularity.

“We’ve got to get more sites to link to us so that our ranks will improve!”
If the only reason you set out to get more links is so that Google will rank you higher, you are missing the big picture.

Inbound links are pathways that allow people to visit your site. They can be excellent, direct sources of targeted traffic!

“Our site is doing great! We ranked #1!”
Ranked #1 for what? Starting now, erase “We ranked #1″ from your vocabulary and replace it with “We ranked #1 for the term________”.

Ranks are irrelevant unless they are tied to a meaningful target keyword.

“We’re only going to promote our home page.”
SEO is not about your site, it’s about every page of your site.

Every single page in your site stands on its own merits and can sink or swim based on its unique combination of the factors described in this chapter.

If you approach SEO as a page-by-page endeavor, you will be on a surer path to success.

“We’ve filled in our meta keywords tag…we’re good to go!”
The meta keywords tag carries very little influence with the search engines, and it’s certainly not going to do much for your ranks if the rest of your site isn’t shipshape.

Just like any element of SEO, the keywords tag works best in the context of a holistic approach.

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