Step Wise SEO

The decision makers in your organization have a lot on their minds these days: shrinking budgets, expanding competition, and out-of-control expenses could keep anyone awake at night.

Why should they be open to your big ideas about SEO? Even if SEO was the boss’s idea in the first place-or if you’re your own boss-you still need to know, in a down-to-the-brass-tacks kind of way, what it’s going to take.

Of course you want to approach your corporate decision makers with a clear vision, a plan, and a lot of cold, hard facts.

SEO is such a cost-effective marketing technique that it should be an easy sell. But change is never easy.

No matter how persuasive your numbers and worksheets are, your plan will need to address the realities of day-to-day operations.

Once your executives are ready to move on your SEO project, be sure you get not just a green light, but a little bit of gas in the tank as well.

Here’s what you’ll need them to do:

• Vocalize the plan to the team.

• Commit to your proposed labor and budget.

• Commit to reviewing your findings after you have completed your Prep Month.

Working in SEO can sometimes feel like wrestling a many-armed sea animal. How will you tame the beast and get some solid information to share with others in your organization?

Get Yourself on Board!
As SEO team leader, you may have to step slightly outside of your comfort zone in order to be as effective as you can be.

You will have to keep yourself organized, which entails documenting results, questions, and communications as you go.

And, like any team leader, you will sometimes need to repeat yourself politely until you get that requested task completed or that important concept understood.

If it helps to take some of the pressure off, you as SEO project leader can comfortably adopt a friendly, easy-going approach.

Since SEO isn’t normally a deadline-driven process, most of the time, you’ll have the opportunity to write “No rush” on your requests and mean it!

Now that you understand how to drum up the requisite levels of enthusiasm throughout your organization, you’re ready to start your Prep Month.