Step Wise SEO

Follow these guidelines to maximize your press release visibility:

• Include keywords in press release titles and page copy, but don’t go so overboard that you sacrifice good writing.

There is no magic formula for the perfect keyword density. Find the same balance that you found for your landing page text.

• Be sure to include links to relevant locations on your website. However, since press releases generally will not be edited after the fact, pay close attention to choosing URLs that you do not expect to change in time.

• Submit your press releases to free online wire services and consider a fee-based distribution service if your release is particularly newsworthy. PRWeb at www.prweb.com is one of the best-known online distribution services.

• Don’t count on newswires alone to distribute your press release. Find on-topic publications, blogs, or journalists and send them a brief, personalized e-mail including a link to your press release.

• Feed, feed, feed-make an RSS or Atom feed for your press releases. This will help them get listed in news services and blog search engines.

To simplify this process, you can even use a blog creation tool to post your press releases.

Many in the media use search engines to find information on the Web. If you spend the time to optimize and distribute your press releases, you’re making great strides in improving your search engine visibility and media presence.