Step Wise SEO

Your server performance
The search engine robots visit your site on a reasonably frequent basis to make sure they’ve got the most up-to-date content to offer searchers.

But what if a robot happens to visit your site while it’s out of commission? If they can’t find you, they probably won’t rank you.

You’re likely to be very sad next time you check your ranks, at least until the robot comes back and rediscovers you.

Which search engine database you happen to be looking at
We’re talking billions of pieces of data from millions of sites. There’s no way the search engines could keep it all in one database.

This means that, at any given time, searchers are looking at one of a number of different search engine databases, each giving out slightly different search results.

Expect that your ranks are going to hop around a bit on a daily basis. Try not to sweat these little dips or put too much stock in the little jumps.

Algorithm changes
You never know when an existing search engine algorithm is going to morph into something different.

There are so many people erasing the search engine updates, and losing sleep over the next little tweak in Google’s algorithm, that a new phrase was coined to describe them: algoholics. We urge you not to become on of them.
All of the rank-busters we just listed underscore the need to fill out vour SEO campaign to tide you over with targeted traffic should your high ranks desert you.