Step Wice SEO

Largely dominant in the USA, there are other search engine mechanisms that are available to the search engine marketer.

Specific to certain industries the following different types of search mechanism are available:

• Vertical Engines – vertical engines are those that are specifically designed for a certain industry type.

The most notable in the USA is Business.com (www.business.com), closely followed by Industry Brains (www.industrybrains.com). Each of these engines

 Specializes in delivering results to targeted audiences in an attempt to better qualify the user for the advertiser and provide the searching audience with a higher relevancy of returned listings.

 The pros of these engines are that for many they are a great source of traffic but, as with most specific and niche service providers they come at a higher premium than with the standard engines.

• Shopping engines – prolific in many countries shopping engines have been around for many years.

Specializing in the retail sector these engines provide listings from companies on products on sale.

Often referred to as comparison engines these sites allow for products to be reviewed, and then vendor listings with price, delivery and performance rating (voted upon by users of the site) to be plotted side by side for the searcher to make an informed decision.

Typically the cost associated with these mechanisms is comparable to that with PFP engines; however, traffic rates are lower but optimized properly the conversion rates are considerably higher.

• Contextual advertising – provided by engines such as Google (via AdWordsTM) and Overture, contextual advertising is the distribution of the paid listings on huge distribution network of websites.

 The aim of contextual advertising is to provide search results on pages where information is being provided.

Keywords: Vertical Engines, Shopping engines, comparison engines, Contextual advertising,

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