Step Wise SEO

With keywords, searches and costs found, the next step is to determine what the competition is doing.

Not only will this act as a platform for competitive research but it will act as a solid grounding for finding additional keywords that might not have originally been thought of.

• Use a competitive positioning tool, such as Evens, to determine the current position of a website against certain terms.

Tools such as this require a starting number of keywords to target the industry so in this scenario it’s recommended to take the top 25 searched.

• Use a Comscore report, if funding allows, gaining a stronger understanding of the competitive elements within the search space available.

• Use Traffic Analysis tools, such as Alexa or Metrics Market to understand volume of traffic and page views to the site. Additionally, Alexa will give reach analysis on each website URL studied.

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