Step Wice SEO

Writers and editors are the wordsmiths who craft the all-important text that your site Audience, and the search engines, will see.

Since SEO is so focused on text, you are going to need some writers in your corner. Writers and editors can help with these important SEO tasks:

keyword brainstorming, writing or rewriting content with keywords (and linkability) in mind, writing or reviewing ad content, and establishing a process for SEO review of new content.

If you’re doing this yourself, be prepared to spend a good portion of your SEO time on writing, keyword research, and related tasks.

Writers are a natural choice as SEO coconspirators. Unfortunately, SEO is often perceived among writers as something that will force them to alter, or maybe even degrade, their creative content.

If you’ve ever seen a page of text that was written primarily for the benefit of search engines, you know that writing for robots just isn’t something that your human audience will respond to.

The whole point of Your SEO Plan is to bring in that audience and speak to them, clearly, in their own language.

Including your writers in the keyword brainstorming process will give them important information about the terminology your target audience is using, which they can then incorporate into their text.

If you educate your writers on concepts like keywords and keyword density, that means less rewriting in the SEO review process. That’s less work for you and more control for your writers.

SEO also provides an opportunity for writers to branch out and write content that isn’t solely there to promote your product or service.

Since linkability increases when a site offers useful or interesting noncommercial content, you can encourage your writers to add things like articles, news, and resource pages to the site.

These might be projects that writers are interested in. Ask them for ideas. Of course, one big step in making your website text more SEO friendly is to make sure the text is actually present.

So coordinate with the IT and graphics departments to make sure that screen real estate can be allocated for descriptive text and that graphic titles can be changed to HTML.

Then you can approach your writers with specific ideas and locations for SEO-related improvements.

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